{"id":3055,"date":"2020-04-24T10:27:45","date_gmt":"2020-04-24T10:27:45","guid":{"rendered":"https:\/\/www.besselingtechniek.nl\/besseling-techniek-completeert-nieuwe-huisstijl-2\/"},"modified":"2021-09-03T11:30:30","modified_gmt":"2021-09-03T11:30:30","slug":"besseling-techniek-completeert-nieuwe-huisstijl-2","status":"publish","type":"post","link":"https:\/\/www.besselingtechniek.nl\/en\/besseling-techniek-completeert-nieuwe-huisstijl-2\/","title":{"rendered":"Besseling techniek completes new branding"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-3t6y0w-24979c58910f2cd8d5d7ad347972bf13 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3055'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kt49on5p-2de33ae826ceb9d07cd218dd4f51df44\">\n#top .av-special-heading.av-kt49on5p-2de33ae826ceb9d07cd218dd4f51df44{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kt49on5p-2de33ae826ceb9d07cd218dd4f51df44 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kt49on5p-2de33ae826ceb9d07cd218dd4f51df44 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kt49on5p-2de33ae826ceb9d07cd218dd4f51df44 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Besseling Techniek completes new branding<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='hr av-2hb9k0-c47ece83bfc8ac13cbe44f1d19b515e4 hr-default  avia-builder-el-2  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-iltr4-8bb2259458884a0746a5efd8c08afc65'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With an expanded office, an updated company name and a re-branded logo and house style, the team with Besseling Techniek was ready to shine in 2020. And then Covid-19 happened \u2013 making it impossible to show off their new look at trade shows or during travelling. Fortunately their roof washers are still operating all over the world, and even though you usually only see them when you look up, in the end that\u2019s still what matters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1434\" src=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs-300x225.jpg 300w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs-1030x773.jpg 1030w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs-768x576.jpg 768w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs-1536x1152.jpg 1536w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs-1500x1125.jpg 1500w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs-705x529.jpg 705w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/1-Foto-beurs.jpg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Deliberately Dutch<\/strong><br \/>\nDuring this year\u2019s Dutch HortiContact show, last February, the new look and name of Besseling Techniek was officially launched.\u00a0In the late 1990s, after the merger of Besseling Machinebouw with All Techniek, a conscious choice was made to keep both names and continue business as Besseling &amp; All Techniek because of the companies\u2019 recognisability \u2013 yet this turned out to be quite a mouthful and customers doubted whether it was \u2018Besseling\u2019 or \u2018All\u2019.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\">With Besseling Techniek, there will be no more confusion in the future, and still a referral to the original namesake and the type of company is kept. The Dutch word \u2018Techniek\u2019 was chosen deliberately because they are proud of their Dutch origin, which abroad is considered as a great added value. With a fresh and modern logo, it is felt by everyone as a new step forward into the future.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1462 alignleft\" src=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/2-Foto-kantine-2.jpg\" alt=\"\" width=\"249\" height=\"187\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1449 alignleft\" src=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/2-Foto-kantine-1.jpg\" alt=\"\" width=\"203\" height=\"271\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1456 alignleft\" src=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/2-Foto-kantine-3.jpg\" alt=\"\" width=\"286\" height=\"215\" \/><em><br \/>\nWith a cake in the cafeteria and a speech from director Hans Stedehouder, the staff were taken along in the transition, whereby the new website was also mentioned.<\/em><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong style=\"font-style: inherit;\">Two-in-one machine<\/strong><strong><br \/>\n<\/strong>So even though the company\u2019s name might have been ready for an update, still horticulturists from all corners of the world already knew where to find the roof washing specialist from the top of North Holland, since Besseling Techniek\u2019s showpiece, the Roofmaster, has been well-known in international horticulture for three decades.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\">\u201cBy integrating customer comments and market requirements, the Roofmaster has grown into the unique machine that it is today,\u201d said Jorien Plak-Schouten, who this year started working as a commercial manager at the company.<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\">\u201cNot only is the Roofmaster literally at a lonely height when it comes to thorough and high-speed washing of glass greenhouses, also the easy and quick conversion to a true chalk machine can be called special. This is especially useful in spring, when many growers opt for a coating or screen agent to protect the plants or for better control of the climate.\u201d<\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\">Abroad there are, in contrast to the Netherlands, not always workers available who can carry out this chalk work. \u201cThe Roofmaster can then be prepared for spraying of various products by means of a number of minor interventions. So a two-in-one machine.\u201d<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1440\" src=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/4-Nieuwe-logo-op-machine.jpg\" alt=\"\" width=\"432\" height=\"324\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1459\" src=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/4-Een-aantal-Roofmasters-klaar-voor-vertrek.jpg\" alt=\"\" width=\"384\" height=\"288\" \/><\/p>\n<p style=\"font-style: inherit; font-weight: inherit;\"><strong style=\"font-style: inherit;\">Finishing touches<\/strong><br \/>\nFollowing the new branding, the Roofmaster logo has been adjusted. This is now proudly borne by all new machines that leave the factory. And the icing on the cake that followed last month, was when the new logo was placed on the company building which was considerably expanded in 2019. Ready for the future.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1442\" src=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-225x300.jpg 225w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-773x1030.jpg 773w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-768x1024.jpg 768w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-1152x1536.jpg 1152w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-1536x2048.jpg 1536w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-1125x1500.jpg 1125w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-529x705.jpg 529w, https:\/\/www.besselingtechniek.nl\/wp-content\/uploads\/2020\/04\/5-Foto-pand-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/strong><\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Look up and you\u2019ll see it: Cleaning and chalking with one machine.<\/p>\n","protected":false},"author":4,"featured_media":1443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[30],"tags":[40,41,42,43],"class_list":["post-3055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-besseling-techniek-en","tag-dekwasser-en","tag-roofmaster-en","tag-tuinbouw-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 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